Monday, October 27, 2014

Facebook Page Analysis - 1

I'm going to write a series of posts on different types of facebook page analysis. First we'll try to do basic analysis on facebook page of a company. Then, we'll dive deep, and do different sorts of analysis on content of the facebook page. Later in series, we'll do comparison analysis of different company facebook pages. 
 I'm not going to name the company. I'll just call this company A. This company is in telecom space, and its facebook page has 5.8 million likes.

For this analysis, I'm using R which is a free and open source software. R is a powerful software for doing statistical and machine learning analysis.

The data from facebook page was using facebook API, and I extracted 12,000 posts.  And if we look at the date range, 
latest  post is  2014-10-27 07:53:43,
oldest  post is 2014-04-10 06:22:08 
Please note that the dates are in GMT.

Type of PostTotal SharesTotal LIkesTotal Comments
 likes_sum
  link  photo status  video
 18240 262358  11862 177428
 shares_sum
  link  photo status  video
   608  11246     90   5467
comments_sum
  link  photo status  video
   569  21206  22235   2816