I'm going to write a series of posts on different types of facebook page analysis. First we'll try to do basic analysis on facebook page of a company. Then, we'll dive deep, and do different sorts of analysis on content of the facebook page. Later in series, we'll do comparison analysis of different company facebook pages.
I'm not going to name the company. I'll just call this company A. This company is in telecom space, and its facebook page has 5.8 million likes.
For this analysis, I'm using R which is a free and open source software. R is a powerful software for doing statistical and machine learning analysis.
The data from facebook page was using facebook API, and I extracted 12,000 posts. And if we look at the date range,
latest post is 2014-10-27 07:53:43,
oldest post is 2014-04-10 06:22:08
Please note that the dates are in GMT.
| Type of Post | Total Shares | Total LIkes | Total Comments |
|---|---|---|---|
likes_sum
link photo status video
18240 262358 11862 177428
shares_sum
link photo status video
608 11246 90 5467
comments_sum
link photo status video
569 21206 22235 2816
link photo status video
18240 262358 11862 177428
shares_sum
link photo status video
608 11246 90 5467
comments_sum
link photo status video
569 21206 22235 2816
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